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Marketing Function

We share our thoughts on design

Marketing Function
August 16, 2022

The art of content roadmapping

‍If you put the effort into generating the right content ideas, adding the right details to your content ideas, and creating a prioritized roadmap—like how a product leader puts effort into a product roadmap—you will save a ton of time producing and distributing content later

Marketing Function
November 28, 2022

How to create a more effective homepage

A step-by-step guide on improving your homepage content & copy to increase conversion. At least once a day, I see a startup’s website and think, “I have no idea what this company does.” Many (most?) websites, especially for early and growth-stage companies are ineffective. They don't tell visitors who the product is for, what the product does, and why the product is better. When your homepage content and copy miss the mark, your conversion rate suffers, and all of your top of funnel efforts are wasteful.

Marketing Function
April 22, 2021

How to build your website right the first time

Your website is your #1 most important marketing asset by a mile. Yet, many (most?) websites, especially for early and growth-stage companies are ineffective. They don't tell visitors who the product is for, what problem they solve, and what the product does.

Marketing Function
November 8, 2021

The fuel & engine

To build a successful marketing function you need to produce great fuel and craft a well-running engine. Your fuel needs to be custom made for your engine and your engine needs to be custom made for your fuel.

Marketing Function
February 24, 2022

Early-stage marketing compensation explained

Our perspective on early-stage marketing compensation in an attempt to make this process easier for both marketers and founders. We share salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer.

Marketing Function
July 27, 2021

GACC Marketing Brief

When you are planning a campaign, writing a blog post, deciding the focus of an event, or creating anything longer than a Tweet, you probably need a GACC. Writing the GACC in advance helps give your future creation focus, sets context for reviewers, and ensures you have a plan for driving results.

Marketing Function
September 7, 2021

Marketing Goal Setting Crash Course

We’re shocked by how many marketing leaders don’t have clearly defined goals, only have lead and revenue target goals, or set goals that aren’t focused on impact—like “make 10 blog posts...

Marketing Function
February 23, 2021

We've been defining product marketing wrong

In most of product marketing definitions a key point is missed: product marketers should be just as versed in who the company is building for, as they are in what the company is building, if not more.

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