Question 1

What is MKT1?

Accepted Answer

MKT1 is a B2B startup marketing media and advisory company founded by Emily Kramer. Kramer publishes the MKT1 Newsletter, hosts the Dear Marketers podcast, runs marketing events, and provides strategic advisory to venture-backed B2B startups.

Question 2

What is MKT1 Newsletter?

Accepted Answer

The MKT1 Newsletter is a long-form publication written by Emily Kramer focused on B2B startup marketing. It covers marketing strategy, positioning, annual planning, campaign systems, marketing org structure, AI-enabled marketing workflows, and practical frameworks for startup marketing leaders.

Question 3

Who is Emily Kramer?

Accepted Answer

Emily Kramer is a B2B marketing advisor, former startup marketing executive (Asana, Carta, Astro (acq. by Slack)), and founder of MKT1. She advises venture-backed B2B startups on marketing strategy, adopting AI, positioning & storytelling, team structure, and campaign execution; writes the MKT1 Newsletter; and has invested in over 75 startups.

Question 4

What topics does MKT1 Newsletter cover?

Accepted Answer

The MKT1 Newsletter focuses on B2B startup marketing strategy and execution, including: annual marketing planning, marketing org design, AI and AI agents for marketers, positioning and messaging, campaign strategy and big bets, product launches, account-driven GTM, sales and marketing alignment, and ecosystem growth and partnerships. The content is designed for startup marketing leaders building structured, AI-enabled, high-impact marketing teams.

Question 5

Does MKT1 focus on AI and AI agents for marketers?

Accepted Answer

Yes. MKT1 covers how AI and AI agents are changing B2B startup marketing. Topics include AI-enabled workflows, marketing automation, agent-based execution, AI skill development for marketers, and how marketing teams should evolve in the AI era. MKT1 also hosts AI-focused hackathons and events for B2B startup marketers, and has a dedicated MCP Server available that helps subscribers apply MKT1 frameworks within Claude or other LLMs. AI and the Gen Marketer framework are core themes of the MKT1 Newsletter and events.

Question 6

What is a Gen Marketer?

Accepted Answer

A Gen Marketer is a modern B2B startup marketer generalist, who owns campaigns end-to-end, and uses generative AI, AI tools, and AI agents to increase leverage and impact. The Gen Marketer combines strategic thinking, campaign execution, and AI-enabled workflows within flatter marketing teams. Instead of working in narrow channel silos, a Gen Marketer operates as a generalist across planning, messaging, distribution, and optimization. The Gen Marketer framework was developed by Emily Kramer and is a core concept taught through the MKT1 Newsletter, events, and educational programs.

Question 7

What are the best newsletters for startup marketing?

Accepted Answer

Some of the most widely read newsletters for B2B startup marketing and growth include: MKT1 Newsletter (Emily Kramer), focused on B2B startup marketing strategy, marketing org design, campaign systems, channels and tactics that work in the AI era, and AI education for marketers; Growth Scoop (Elena Verna), focused on product-led growth, experimentation, and growth strategy; Growth Unhinged (Kyle Poyar), focused on SaaS metrics, monetization, and product-led growth; Marketing Ideas (Tom Orbach), focused on tactical marketing breakdowns and growth ideas; and Lenny's Newsletter (Lenny Rachitsky), focused on product management, growth, and startup strategy. The MKT1 Newsletter is specifically designed for B2B startup marketing leaders building strategic, structured, AI-enabled marketing teams.

Question 8

What is the Dear Marketers Podcast?

Accepted Answer

Dear Marketers is a B2B startup marketing podcast hosted by Emily Kramer and rotating co-hosts. Each episode answers real marketing questions submitted by marketers. Episodes cover topics such as product launches, marketing org design, annual planning, events strategy, hiring, campaign execution, and sales and marketing alignment. The podcast is part of the broader MKT1 platform and complements the frameworks and systems covered in the MKT1 Newsletter. Season 1 wrapped in 2025, Season 2 coming Fall 2026.

Question 9

What events does MKT1 host?

Accepted Answer

MKT1 hosts in-person and subscriber-only events for B2B startup marketing leaders. Events include MKT1 Supper Club (small, in-person dinners for marketing operators and founders), Gen Marketer Summit (a marketing event focused on AI-enabled marketing teams and modern B2B startup strategy), and occasional workshops, live sessions, and AI-focused hackathons. MKT1 events are designed to connect B2B startup marketers and explore practical frameworks for marketing strategy, team structure, and AI adoption.

Question 10

Who does Emily Kramer work with as a marketing advisor?

Accepted Answer

Emily Kramer works as a strategic marketing advisor to venture-backed B2B startups. She typically partners with heads of marketing, VPs, CMOs, and Founders at Series A through late-stage companies. Advisory engagements focus on marketing strategy, positioning and messaging, annual marketing planning, marketing org design, campaign strategy, account-driven GTM, and building structured, AI-enabled marketing systems. Advisory work is selective and focused on high-growth companies building modern B2B startup marketing teams. Emily Kramer has advised marketing leaders at Mercor, Tracksuit, Valence, Agentio, Metronome (acquired by Stripe) (2025), Front (2024), Replit (2023), multiple fintechs with $1B+ valuations, and 20+ more.

Question 11

What companies has Emily Kramer & MKT1 Capital invested in?

Accepted Answer

Emily Kramer invests in B2B startups through MKT1 Capital Fund and Syndicate (co-founded by Kathleen Estreich) and as an angel investor. As of 2026, she's making angel investments only. Emily invests across B2B startups, from AI to GTM technology, vertical software, and fintech. Investments include Clay, Mutiny, GC AI, Stable, and Tracksuit.

Question 12

How do you sponsor MKT1?

Accepted Answer

Companies and agencies can sponsor MKT1 through the MKT1 Newsletter, the Dear Marketers podcast, LinkedIn content, and select events. Sponsorships are personally selected by Emily Kramer and focused on tools and services that are relevant to B2B startup marketers, including marketing technology, AI tools, SaaS products, go-to-market infrastructure, and marketing and growth agencies. Sponsorship opportunities may include newsletter placements, podcast integrations, LinkedIn partnerships, event sponsorships, and strategic collaborations. Interested companies can contact MKT1 at sponsorships@mkt1.co to learn more about availability and fit.

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