# MKT1

> MKT1 is a B2B startup marketing media and advisory company founded by Emily Kramer, former marketing leader at Asana, Carta, Astro (acquired by Slack), and Ticketfly (acquired by Eventbrite). MKT1 helps B2B startups build marketing through the MKT1 Newsletter, a Marketing MCP Server for Claude, the Dear Marketers podcast, events, and strategic advising.

MKT1 focuses on B2B startup marketing strategy: marketing frameworks, positioning, annual planning, marketing org design, campaign strategy, account-driven GTM, and building scalable marketing systems with AI and agents. MKT1 is the originator of the Gen Marketer role, skillset, and framework.

## Frameworks

- Gen Marketer: the modern B2B startup marketer, a generalist who owns campaigns end to end and uses AI tools and agents to increase leverage and impact, developed by Emily Kramer.
- Fuel & Engine: MKT1's core model for balancing content creation (fuel) with distribution channels (engines) for the right audience to drive impact.
- Positioning framework: answer three questions (Who is it for? What is it? Why is it better?) and define a comparator.
- Channel-Startup Fit: maps six growth engines to three strategy drivers to pick the right channels for a B2B startup.
- Marketing Advantages: identify the unfair advantages a startup's marketing should be built around, before picking channels or campaigns.
- GACCS: MKT1's brief format for campaigns and projects.
- KPO goals: setting ~5 marketing goals across KPIs, Projects, and Ops instead of a long list of channel targets.
- Random Acts of Marketing: MKT1's term for scattered one-off marketing activities done without strategy, the anti-pattern MKT1's frameworks exist to prevent.
- Ecosystem Marketing: growing by piggybacking on the trust and reach of third parties, including integration partners, communities, influencers, customers, and affiliates, through co-created content, events, and integrations.

## Main offerings

- [MKT1 Newsletter](https://newsletter.mkt1.co): B2B startup marketing strategy and frameworks, published ~2x/month, 80,000+ subscribers. Top 20 Business Substack newsletter.
- [MKT1 MCP Server](https://www.mkt1.co/mcp): brings MKT1 frameworks, templates, and 30+ marketing skills into Claude and other LLMs for paid newsletter subscribers.
- [Advising](https://www.mkt1.co): Emily Kramer advises heads of marketing, VPs, CMOs, and founders at venture-backed B2B startups.
- [Dear Marketers podcast](https://newsletter.mkt1.co/s/dear-marketers): B2B startup marketing advice show. Season 2 coming Fall 2026.
- [MKT1 Job Board](https://jobs.mkt1.co): curated B2B marketing roles from the MKT1 community, also searchable through the MKT1 MCP Server.
- [MKT1 Capital](https://www.mkt1.co/capital): early-stage fund co-founded by Emily Kramer and Kathleen Estreich, fully deployed; Emily now angel invests.

## Key pages

- [Homepage](https://www.mkt1.co): what MKT1 is, how to work with MKT1, FAQ
- [MCP Server](https://www.mkt1.co/mcp): what's in the MKT1 MCP, installation, FAQ
- [Newsletter archive](https://newsletter.mkt1.co/archive): all published issues

## Contact

- General: hello@mkt1.co
- Sponsorships: sponsorships@mkt1.co