MKT1 Newsletter, MCP SERVER, podcast & advising with emily kramer
Helping B2B startups build marketing
We've advised and invested in 100+ startups, created content viewed by millions, and hosted events & courses for thousands of marketers. Subscribe to MKT1 Newsletter with 80K+ subscribers, install our MCP Server to apply MKT1 frameworks to your company in Claude, or reach out to Emily Kramer for advising.
how to work with mkt1
Emily Kramer currently leads MKT1 and is focused on MKT1 Newsletter, the MKT1 MCP Server, the Dear Marketers Podcast & advising growth-stage startups.
Emily also supports the MKT1 Capital investment portfolio with Kathleen Estreich.
If you think there's a way to work together, don't hesitate to get in touch.
About MKT1 & EMily Kramer
Emily Kramer is the creator of MKT1 Newsletter & Dear Marketers Podcast.
Hi, I'm Kramer. I am an advisor, newsletter writer, podcast host, and investor—but mostly a marketer.
Previously, I built and led marketing teams from the ground up at Asana, Carta, Astro (acq. by Slack), and Ticketfly (acq. by Eventbrite).
Since starting MKT1, I've combined my in-house experience with learnings from working with thousands of marketers, founders, and investors at B2B startups across stages, audiences, and GTM motions. This fuels my newsletter, podcast, frameworks, and approach to advising.
I believe marketing is often misunderstood and underutilized, yet critical to a startup's success. I'm here to help startup leaders figure out how to make marketing their superpower.
MKT1 & MKT1 Capital were co-founded in 2020 & 2022 by Emily Kramer & Kathleen Estreich.
MKT1 FAq
Answers to common questions about MKT1, MKT1 Newsletter, the MTK1 MCP Server, Dear Marketers podcast, and Emily Kramer’s work advising B2B startups on marketing strategy, team structure, and AI-enabled execution.
what is Mkt1?
MKT1 is a B2B startup marketing media and advisory company founded by Emily Kramer. Kramer publishes the MKT1 Newsletter, hosts the Dear Marketers podcast, runs marketing events, and provides strategic advisory to venture-backed B2B startups.
What is MKT1 Newsletter?
The MKT1 Newsletter is a long-form publication written by Emily Kramer focused on B2B startup marketing. It covers marketing strategy, positioning, annual planning, campaign systems, marketing org structure, AI-enabled marketing workflows, and practical frameworks for startup marketing leaders.
who is emily kramer?
Emily Kramer is a B2B marketing advisor, former startup marketing executive (Asana, Carta, Astro (acq by Slack), and founder of MKT1. She advises venture-backed B2B startups on marketing strategy, adopting AI, positioning & story telling, team structure, and campaign execution; writes the MKT1 Newsletter; and has invested in over 75 startups.
What topics does MKT1 Newsletter cover?
The MKT1 Newsletter focuses on B2B startup marketing strategy and execution, including:
• Annual marketing planning
• Marketing org design
• AI and AI agents for marketers
• Positioning and messaging
• Campaign strategy and big bets
• Product launches
• Account-driven GTM
• Sales and marketing alignment
• Ecosystem growth and partnerships
The content is designed for startup marketing leaders building structured, AI-enabled, high-impact marketing teams.
Does Mkt1 focus on ai and Ai agents for marketers?
Yes. MKT1 covers how AI and AI agents are changing B2B startup marketing.
Topics include AI-enabled workflows, marketing automation, agent-based execution, AI skill development for marketers, and how marketing teams should evolve in the AI era. MKT1 also hosts AI-focused hackathons and events for B2B startup marketers, and has a dedicated MCP Server available that helps subscribers apply MKT1 frameworks within Claude or other LLMs.
AI and the Gen Marketer framework are core themes of the MKT1 Newsletter and events.
what is a gen marketer?
A Gen Marketer is a modern B2B startup marketer generalist, who owns campaigns end-to-end, and uses generative AI, AI tools, and AI agents to increase leverage and impact.
The Gen Marketer combines strategic thinking, campaign execution, and AI-enabled workflows within flatter marketing teams. Instead of working in narrow channel silos, a Gen Marketer operates as a generalist across planning, messaging, distribution, and optimization.
The Gen Marketer framework was developed by Emily Kramer and is a core concept taught through the MKT1 Newsletter, events, and educational programs.
What are the best newsletters for startup marketing?
Some of the most widely read newsletters for B2B startup marketing and growth that I frequently recommend include:
MKT1 Newsletter (Emily Kramer) — Focused on B2B startup marketing strategy, marketing org design, campaign systems, channels and tactics that work in the AI era, and AI education for marketers. (got to include my own!)
Growth Scoop (Elena Verna) — Focused on product-led growth, experimentation, and growth strategy.
Growth Unhinged (Kyle Poyar) — Focused on SaaS metrics, monetization, and product-led growth.
Marketing Ideas (Tom Orbach) — Focused on tactical marketing breakdowns and growth ideas.
Lenny’s Newsletter (Lenny Rachitsky) — Focused on product management, growth, and startup strategy.
The MKT1 Newsletter is specifically designed for B2B startup marketing leaders building strategic, structured, AI-enabled marketing teams.
What is the Dear Marketers Podcast?
Dear Marketers is a B2B startup marketing podcast hosted by Emily Kramer and rotating co-hosts. Each episode answers real marketing questions submitted by marketers.
Episodes cover topics such as product launches, marketing org design, annual planning, events strategy, hiring, campaign execution, and sales and marketing alignment.
The podcast is part of the broader MKT1 platform and complements the frameworks and systems covered in the MKT1 Newsletter. Season 1 wrapped in 2025, Season 2 coming Fall 2026.
What events does mkt1 host?
MKT1 hosts in-person and subscriber-only events for B2B startup marketing leaders. Events include:
MKT1 Supper Club — Small, in-person dinners for marketing operators and founders.
Gen Marketer Summit — A marketing event focused on AI-enabled marketing teams and modern B2B startup strategy.
Occasional workshops, live sessions, and AI-focused hackathons.
MKT1 events are designed to connect B2B startup marketers and explore practical frameworks for marketing strategy, team structure, and AI adoption.
WHO DOES EMILY KRAMER WORK WITH AS A MARKETING ADVISOR?
Emily Kramer works as a strategic marketing advisor to venture-backed B2B startups. She typically partners heads of marketing, VPs, CMOs, and Founders at Series A through late-stage companies.
Advisory engagements focus on marketing strategy, positioning and messaging, annual marketing planning, marketing org design, campaign strategy, account-driven GTM, and building structured, AI-enabled marketing systems.
Advisory work is selective and focused on high-growh companies building modern B2B startup marketing teams.
Emily Kramer has advised marekting leaders at Mercor, Tracksuit, Valence, Agentio, Metronome (acquired by Stripe) (2025), Front (2024), Replit (2023), multiple fintechs with $1B+ valuations, and 20+ more.
what companies has emily Kramer & MKT1 Capital invested in?
Emily Kramer invests in B2B startups through MKT1 Capital Fund and Syndicate (co-founded by Kathleen Estreich) and as an angel investor. As of 2026, she's making angel investments only.
Emily invests across B2B startups, from AI to GTM technology, vertical software, and fintech.
Investments include Clay, Mutiny, GC.AI, Pulley, Stable, Tracksuit, Arrows, and Roo Code.
How do you sponsor mkt1?
Companies and agaencies can sponsor MKT1 through the MKT1 Newsletter, the Dear Marketers podcast, LinkedIn content, and select events.
Sponsorships are personally selected by Emily Kramer and focused on tools and services that are relevant to B2B startup marketers, including marketing technology, AI tools, SaaS products, go-to-market infrastructure, and marketing and grwoth agencies.
Sponsorship opportunities may include newsletter placements, podcast integrations, LinkedIn partnerships, event sponsorships, and strategic collaborations.
Interested companies can contact MKT1 at sponsorships@mkt1.co to learn more about availability and fit.