January 5, 2023
Before cycling through contractor after contractor without an internal marketer to manage them, consider making a full-time hire—you might even save money. It’s simply too hard for early-stage founders to effectively manage a bunch of marketing contractors and agencies without having a single full-time marketer.
But when used well, marketing contractors and agencies bring specialized skills to your team, help you with the ebbs and flows of creative and campaign work, and bring you the benefits and insights from working across many clients. Downturn or no downturn, early or growth stage, this newsletter will help you choose the right contractors and agencies and teach you how to set them up for success.