If you build it, they won't come.

February 28, 2023

The best products don’t always win. The best teams don’t always win. And even great founding teams, with great products, in huge markets don’t always win.

A great product, team, and market have become table stakes requirements for startups to succeed. Marketing is now the differentiator. 

But most founders and investors don’t have marketing expertise. That’s where MKT1 Capital comes in.