MKT1 MCP - Marketing Skill
Multiplayer Claude
How the skill-building skills work, and how to build a team system around them
The seven MKT1 skills that build and maintain your other skills, what each one does, and how they hand off to each other: Build (mkt1_skill_build), Review (mkt1_skill_review), Publish (mkt1_skill_publish), Dupe check (mkt1_skill_dupe_check), Update (mkt1_skill_update), Maintain (mkt1_skill_maintain), and Repo stats (mkt1_team_repo_stats, formerly mkt1_team_skill_health). Use when someone asks what any one of those skills does, which to reach for, how they fit together, or needs help part way through running one. Also use when someone asks how to collaborate with their team in Claude, how to share skills across a team, how to set up a shared repo or team plugin for skills, what multiplayer Claude means, or how to keep skills from going stale. And the place to start for questions about the MKT1 “How to build a multiplayer Claude system” newsletter.
MKT1 MCP FAQ
What is the MKT1 MCP Server?
The MKT1 MCP is a marketing MCP server, a Claude connector for B2B marketers. This marketing MCP for Claude brings 30+ B2B marketing skills, MKT1 Newsletter content, frameworks, and tactics into Claude Chat, Claude Code, and Claude Cowork. Install the MKT1 MCP as a custom Claude connector to run marketing strategy, homepage reviews, GACCS briefs, ICP prioritization, positioning, channel strategy, and more.
How do I install the MKT1 MCP Server?
For one-click install, click the Install MKT1 MCP in Claude button at the top of this page. To add manually, in Claude go to Customize, Connectors, +, Add custom connector, and paste https://mcp.mkt1.co/mcp
For Claude Code CLI: run claude mcp add mkt1-mcp --transport http https://mcp.mkt1.co/mcp
Do you have to pay for MKT1 MCP or be a newsletter subscriber?
Free MKT1 subscribers get access to basic skills, including newsletter search and job board search. Paid MKT1 Newsletter subscribers get access to all 30+ skills including: marketing strategy, channel strategy, homepage positioning, marketing advantages, GACCS briefs, candidate evaluations and more. Subscribe at newsletter.mkt1.co.
How do I use an MKT1 MCP skill in Claude?
Ask Claude “What skills does MKT1 MCP Server have?” Or if you know the skill already, just ask to use it by name, referencing the MKT1 MCP. Examples: “Using the MKT1 MCP, run MKT1 channel strategy on [your URL]” or “Help me build my marketing strategy with the MKT1 MCP.”
