Buildathon run of show

Welcome to the mkt1 buildathon

Follow along with the steps below during our Buildathon.

Install MKT1 MCP

Intro

You can follow along in any version of Claude. I'll be using Claude Code for most of the demos, plus Cowork and Chat for one skill each.
We hope you've already installed the MKT1 MCP server before this buildathon, but if you haven't instructions are here: mkt1.co/mcp
Add to the chat: what's your favorite MKT1 MCP skill so far?

Am I connected to the MKT1 MCP?

Skills Tour & What's New

A quick walk through the full MKT1 skill menu and what's been added recently.

mkt1_skills_list

Show me the full list of skills in the MKT1 MCP.

mkt1_changelog

What's new in the MKT1 MCP since the last update?

GACCS Brief

How to spin up a brief for any marketing initiative.
This skill leverages the foundation you build in marketing-strategy setup.
It still works if you haven't built this out but it's much better once you do.

mkt1_gaccs

Help me build a GACCS brief for my upcoming campaign.

Incognito AEO Audit

See how effectively an LLM can find info about your company. Use this to inform AEO improvements.
Then do the same for any competitors you choose, from the perspective of someone who has never asked an LLM about any of these companies.
Note: if you want to do competitive research for enablement, internal knowledge, etc, wait til the next skill!

mkt1_aeo_audit

Run an AEO audit on my website.

mkt1_incognito_competitive_research

Run an incognito competitive research comparing my company to my competitors.

Competitive Comparison

Research a set of competitors or complements.
Walk away with a shareable artifact you can share.
Goes deeper than the basic LLM search of competitors.

mkt1_competitive_research

Do a competitive comparison for my company against my top competitors and give me a shareable artifact.

Recruiting Skills

We've built a full set of skills to help you with the recruiting process from start to finish.
This works for hiring, but it also works if you are trying to find a job. Just modify your prompts.

mkt1_jd_scorecard

Build a JD scorecard for the role I'm hiring.

mkt1_linkedin_candidate_check

Check this LinkedIn profile against my scorecard: [URL]

mkt1_interview_questions

Generate interview questions tailored to this candidate and role.

mkt1_job_board_search

Search the B2B marketing job board for roles like the one I'm hiring.

Build Time

Pick any skill from the MCP and run it on your own company.
Ask questions about using the skills in chat, we'll answer some now and some during Q&A.
We hope you all installed the MKT1 MCP in advance. Please skip installation questions as much as possible so we can keep this focused on today's skills.
Check the FAQ at the bottom of mkt1.co/mcp first, and once installed use our help skill below.

mkt1_mcp_help

I have a question about the MKT1 MCP, can you help?

Q&A

Ask us anything in the chat. I may call some people up to share depending on time. Indicate if you don't want to do that in your question ("no stage please!").
Ask us questions about skills but also the future of the MCP.
Yes, we are taking requests.

How to Install the MKT1 MCP

Install the MCP server in Claude through your desktop or web app and it will work in Claude Chat, Cowork, or Code. The whole thing takes about 2 minutes.

Open Claude and click Customize in the left sidebar, then click Connectors. Hit the + button at the top and select Add custom connector.
Fill in the 2 fields and click Add:
1. Name: MKT1
2. MCP server URL: https://mcp.mkt1.co/mcp
  Note: This URL goes nowhere when put into a browser, you must put this in the input in Claude Customize!
The MKT1 MCP Server now shows up in your connectors list under “Not connected.”
Click on it, then click Connect. This will open a new window where you enter your MKT1 Newsletter subscription email (your Substack login email).
Give it a moment to verify; if it seems to stall, just try again.
If you’re a paid subscriber, you’ll see all available tools & everything we ship in the future. If you’re not a paid subscriber, you’ll be able to search our newsletter archive and job board only. Upgrade to unlock full access ➜
[Optional] Once connected, click on the MKT1 MCP Server in your connectors list and find the Tool permissions dropdown that says “Custom.” Switch it to Always allow. That way Claude can use MKT1 skills without asking your permission every time, which gets old fast.

For additional instructions and a walkthrough video, read our Newsletter post here.

LEARN MORE

MKT1 MCP FAQ

Answers to common questions about MKT1, MKT1 Newsletter, the MKT1 MCP Server, Dear Marketers podcast, and Emily Kramer’s work advising B2B startups on marketing strategy, team structure, and AI-enabled execution.

What is the MKT1 MCP Server?

The MKT1 MCP Server connects Claude (Chat, Code, or Cowork) to MKT1's B2B marketing skills, newsletters, and reports. Use it to put MKT1 Newsletter into practice and build an AI-enabled, high-impact marketing strategy—not random acts of marketing.

How do I install the MKT1 MCP Server?

In Claude, go to Customize → Connectors → + → Add custom connector and paste: https://mcp.mkt1.co/mcp

For Claude Code CLI: run claude mcp add mkt1-mcp --transport http https://mcp.mkt1.co/mcp

What LLMs does the MKT1 MCP Server work with?

Claude Chat, Claude (desktop), Cowork, and Claude Code (CLI and Desktop). It's also available in alpha for ChatGPT (find install instructions here).

Do you have to pay for MKT1 MCP or be a newsletter subscriber?

Free MKT1 subscribers get access to basic skills, including newsletter search and job board search. Paid MKT1 Newsletter subscribers get access to all 20+ skills including: marketing strategy, channel strategy, homepage positioning, marketing advantages, GACCS briefs, candidate evaluations and more. Subscribe at newsletter.mkt1.co.

How do I use an MKT1 MCP skill in Claude?

Ask Claude "What skills does MKT1 MCP Server have?" Or if you know the skill already, just ask to use it by name, referencing the MKT1 MCP. Examples: "Using the MKT1 MCP, run MKT1 channel strategy on [your URL]" or "Help me build my marketing strategy with the MKT1 MCP."

How do I share MKT1 skills with my team?

Everyone on your team can connect their own Claude account to the MKT1 MCP Server. If you want to save company-specific additions to skills, you'll need to share those with your team using a GitHub repo, shared folders, Claude Chat projects, etc.

Why is the MKT1 MCP showing me as a free subscriber when I'm a paid MKT1 Newsletter subscriber?

Most common cause: The email you signed in with doesn't match your Substack subscription email exactly. Disconnect the MKT1 MCP Server in Claude → Customize → Connectors, reconnect, and sign in carefully. If you just upgraded, wait 2-3 minutes then reconnect. Your access tier is set when you connect.

Why don't I see MKT1 tools after connecting to the MKT1 MCP Server?

Go to Claude → Customize → Connectors → MKT1 MCP Server. Set Tool permissions to "Always allow" so Claude pulls in MKT1 tools automatically. If you still don't see them, disconnect and reconnect the connector to force a fresh load.

How do I get support for the MKT1 MCP Server?

Ask Claude for help directly through the MKT1 MCP. There's a built-in help tool for troubleshooting. Just say "MKT1 MCP help: [your issue]." For anything that needs a human, submit through our support form: https://mcp.mkt1.co/help. We can't respond to support requests via Substack comments or DMs.

How many Claude credits does the MKT1 MCP Server use?

Most skills run as a normal conversation, so minimal credits. Agentic, multi-step tasks (research, automations) use more. I'm on the Claude Max plan and have only hit the limit once.