Workshop with emily kramer on 7/19 from 9-11 am pt

The 3 drivers of B2B marketing strategy

Learn how to to use product marketing research, GTM motion, and marketing advantages to build the right marketing strategy for your company and audience in this interactive workshop led by Emily Kramer on July 19, 2023.


$250 per person, maximum 50 participants

Workshop details

This workshop covers...

Wednesday July 19, 2023, 9-11 AM PT

Live on Zoom with Emily Kramer, co-founder of MKT1, former Head of Marketing at Asana & Carta, creator of MKT1 Newsletter.

If you want to get a handle on setting marketing strategy at your B2B startup, this is a great place to start.

3 drivers of marketing strategy

Understand how your positioning, GTM motion, and marketing advantages fit together to fuel your marketing strategy.

How your GTM motion impacts your strategy

Learn the differences between product-led and sales-led growth and when to use each (or both)

How to identify and accelerate marketing advantages

Understand the 9 marketing advantages that are critical to growth and which marketing channels & tactics to use for each.

How positioning impacts your marketing plan

Get tools and templates to help you conduct audience, competitive, & market research, so you can create the right marketing fuel.

Who to hire based on your marketing strategy

Learn the basics of building a marketing org that will help maximize the potential of your GTM motion, marketing advantages, and audience.


Reviews from past courses

Here's what a few marketers say about working with us (thanks!).

Mark K

Attended Cohort 1 of this workshop

The most systematic view on marketing I have ever heard!

Kathleen V.

Attended Cohort 1 of this workshop

This was fantastic! So actionable and engaging. Thanks for packing so much in!

Sam S.

Attended Cohort 1 of this workshop

Loved how jam packed it was - and all the templates are TRULY impactful and actionable - thank you!

Noush Isaac

Head of Marketing at SafeStack

"This course made a huge difference to how I think about B2B marketing and is already helping me focus on what matters."

Freddy Shelton

CMO at LeaderFactor

"Emily is fantastic and keeps things practical and useful. You walk away will loads of action items and clear improvements. 10/10 Recommend."

Deborah Kelson

VP of Marketing, Switchboard

"Emily’s course far exceeded my expectations. As a senior marketer, I really enjoyed learning new ways to think about planning and strategy."

Brian Aoyoma

VP Marketing & Strategy, Learn to Win

"Absolutely fantastic learning experience! Can't recommend it highly enough."

Eva Tang

Marketing Leader, Practice

"Was truly the most practical and useful course I feel like I've taken in years (or ever). Thanks Emily!"

Ashley Kemper

VP of Marketing, HyperComply

"Working with Emily Kramer and MKT1 was one of the best growth-hacks for our early-stage company."


Deep experience building marketing & coaching marketers

I understand what it's like to be in your role and love using my experiences to help other marketers grow their careers.

Emily Kramer

Co-founder MKT1

Asana, Carta, Astro (acq. Slack), Ticketfly

Emily has led marketing teams at Seed to Series E startups with $0 to $100M ARR. She built the marketing teams and functions from scratch at Asana, Carta, and Astro (acquired by Slack).

As co-founder of MKT1 Capital & MKT1 Community, Emily has worked with over 75 startups to build their marketing functions as an investor or advisor. Emily also writes MKT1 Newsletter with 20,000+ subscribers and teaches the top-rated course for startup marketing leaders, Building B2B Marketing, on Maven.

who should take this Workshop

For B2B startup leaders

If you're trying to figure out the right marketing strategy and tactics for your business, this 2 hour workshop will save you hours of work later.

Marketing Leaders

Making a plan and prioritizing work for your team is often the hardest part of the job. This workshop will help you identify what will be most impactful.

1st Marketers

If you are new to setting marketing strategy—and communicating about it—this workshop will give you a useful framework.


If you don't have a marketing team yet or are looking to better guide your team to focus on the right things, this workshop will help set you on the right path.

Course details

Why take this workshop?

Building a marketing strategy can seem daunting. We break it down into a simple framework you can start using today to make a better plan, and start executing immediately.

You're doing random acts of marketing

If you haven't taken a step back to research your audience & market, understand your business model, and identify any marketing advantages, this workshop will help.

You're not sure what tactics to try next

Don't waste time with the wrong channels and tactics. Learn what will work best for your startup—which doesn't involve blindly following playbooks.

You want to fill in gaps in your marketing skillset

It's a big jump to go from tactical executor to building a marketing strategy. We're here to help you do it.