Early & Growth Stage Marketing Leaders: Register for our course, Building B2B Marketing. Learn more & apply.

Marketing coaching, advising & mentorship

1:1 advising for marketing leaders

We advise early and growth-stage, B2B marketing leaders. Get coached by former marketing executives, Emily Kramer or Kathleen Estreich.

how we advise marketing leaders

For heads of marketing at early & growth stage startups

All marketers must be sponsored by their company.

3-6 month program

We advise early & growth-stage marketing leaders, at B2B startups. We meet 2x per month & are on call on Slack.

Customized to you

We're available to problem solve whatever's on your mind. We want to make you more effective at your job now and stay in touch in the future.

Round out your skillset

We teach marketers how to build and scale a marketing function and how to set a strategy that works for your company.

Marketing resources

We provide you with templates, and frameworks—and teach you how to apply them to your startup. From launch templates to budgeting spreadsheets and job description examples, we can help you get started on any project faster.

Connect with peers

We help you build a network of peers in similar roles and learn from each other.

what we cover

Everything early-stage marketers need to master

We'll make sure you understand all of marketing. You'll deepen your skillset in your areas of expertise, add breadth in new areas, and learn how to hire and scale your team.

  • Goal Setting & Prioritization
  • Growth Levers & Channel Strategy
  • Positioning & Messaging
  • How to Hire
  • Marketing Org Design
  • Content Strategy
  • Sales Handoff
  • Brand Building
  • Web Strategy
  • Martech Stack
  • Audience Segmenation
  • Experimentation
  • Launches
  • Funnel Strategy
  • Analytics
  • Competitive Analysis
  • Customer Marketing
  • Partnering with Sales & Product
  • Working with Founders
  • Whatever's Blocking You Right Now

who we are

Coaching marketers is our expertise

We've built marketing teams from the ground up a handful of times and now advise marketers and founders—so we understand what it's like to be in your role. We really like using our experiences to help other marketers grow their careers.

Emily Kramer

Asana, Carta, Astro (acq. Slack), Ticketfly

Emily has led marketing teams at Seed to Series E startups with $0 to $100M ARR. She built the marketing teams and functions from scratch at Asana, Carta, and Astro (acquired by Slack). Emily is also an advocate for fair compensation, and offers free salary and equity reviews through Help Wanted Project.

Kathleen Estreich

Box, Intercom, Scalyr, Facebook

Kathleen has built and led marketing and operations teams at several high-growth startups including Intercom, Box, Facebook and Scalyr. She has experience on both the marketing and business operations side, bringing a holistic view to help marketers understand how to grow a business.


From people we've worked with

Here's what a few marketers say about working with us (thanks!).

Rachel Lee

Team Lead, Product Marketing
WorkRamp; Formerly Scalyr, Samsara, TalkDesk

"Kathleen is a phenomenal marketing executive and a trusted mentor. She has a high EQ and a no-BS approach that allows her to quickly zoom in on how to maximize your strengths, work around your weaknesses, and help you get to the next level in your career. Kathleen pushes you to think at scale and experiment outside the box – all while building your confidence and potential."

Reigan Combs

VP of Marketing
Humu; Formerly Asana, AmEx

"Emily Kramer is a brilliant marketing leader. I've had the pleasure of being mentored by her throughout my career. Her intellect, marketing savvy, network, creative judgment, knack for growth, and heart make her truly unique (this is a rare combination). There are few people who know B2B SaaS like Emily—from self-serve to enterprise to product, she's an expert. We first-time marketing leaders need your advice!"

Aashay Mody

Marketing Director
Anvil Foundry; Formerly Carta, Astro (acq. Slack)

"Emily's track record as a marketing leader speaks for itself—both as a team and brand builder. Her ability to make the otherwise mundane feel exciting is unmatched. I'm proud to have been a part of her journey at both Astro and Carta and to continue to be mentored by her now that I'm at Anvil. "

Allie Rawson

Head of Product Marketing
Incredible Health; Formerly Carta, LinkedIn

"Emily inspires excellence from those around her. Her actionable and salient feedback ensured I always did my best work. She taught me foundational skills that allowed me to be successful both in that role and in every role since."

Cynthia Vasquez

Director of Marketing
WatchTower Benefits; Formerly Collective Health, Aetna

"When I made my transition to the start-up world, Kathleen was my first call. Her experience and passion for growing early-stage teams are unparalleled. She’s my go-to sounding board and others would be lucky to work with her."

Victor Lin

Demand Gen Lead
Cribl; Formerly Scalyr, Meta View

"Kathleen is one of the rare leaders and mentors who truly cares about the people she’s serving. I consider myself fortunate to have had the chance to work with her, and I’d team up with her again in a heartbeat! She knows how to build and lead great teams (she’d make Nick Fury jealous)."

Note: We had to look Nick Fury up too

founders: why sponsor your marketer

Why get an advisor for your Head of Marketing?

Hiring your first marketers is expensive. We help make sure they are successful and continue to grow with your company.

Make your startup grow faster

Marketing is an essential function for B2B businesses, and getting this right takes help. We tailor our program for each marketer and their startup.

Set your marketer up for success

We help marketers grow as strategic leaders, and mentor them directly. We're marketing executives, and we can help your marketer get there too.

Fill the gaps in your marketer's skillset

Content marketing, product marketing, growth marketing, etc...there's a lot for one person to master. We can help.